Tuesday, February 23, 2010

Google Ad Manager Blog: The next generation of Google Ad Manager

Google Ad Manager Blog: The next generation of Google Ad Manager: "Since Google's acquisition of DoubleClick in March of 2008, we've been focused on combining the knowledge and resources of our companies, as well as your feedback, to improve ad serving for publishers of all sizes. Over the past year, you may have noticed some early fruits of this labor in Google Ad Manager, including the new Inventory and Admin tabs. Today, we announced the launch of our next generation publisher ad serving platform, the new DoubleClick for Publishers (DFP) from Google, which further leverages the combined strengths of Google and DoubleClick."

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