9 Ways Marketing Weasels Will Try to Manipulate You

9 Ways Marketing Weasels Will Try to Manipulate You: "

I recently read Predictably Irrational.

It's a fascinating examination of why human beings are wired and conditioned to react irrationally. We human beings are a selfish bunch, so it's all the more surprising to see how easily we can be manipulated to behave in ways that run counter to our own self-interest.

This isn't just a 'gee-whiz' observation; understanding how and why we behave irrationally is important. If you don't understand how these irrational behaviors are triggered, the marketing weasels will use them against you.