Google Custom Search: Enabling Rich Snippets in Custom Search
Today, we announced Rich Snippets for Google web search, a new presentation of snippets that highlight structured data embedded in web pages. Rich Snippets provide summary information, including important page-specific attributes, to help you quickly identify the relevance of your results. Experiments on Google have shown that people find this additional data valuable -- if they see useful and relevant information from a webpage, they are more likely to click through to it. Our web search team is currently experimenting with a limited set of attributes for reviews and user profiles that webmasters can provide through in-line markup in their web pages by using open standards such as microformats or RDFa.
Since Custom Search sits on top of the Google web search platform, we're enabling Rich Snippets for custom search engines too. In fact, Custom Search provides support for richersnippets; you can define your own custom attributes that we'll index and return with your custom search results. In addition to microformats and RDFa, you can also provide custom metadata within your web pages via special markup called page maps. A page map identifies specific attributes that are recognized and preserved by Google at index time, and returned along with search results for presentation.
So, if you're using Custom Search or Site Search on your website, you can now control further how your content appears in search results. You can showcase key information -- such as image thumbnails, summaries, ratings, and prices -- in your result snippets if you provide the appropriate markup on your pages. As in the example shown below, displaying specific attributes can make the snippet more useful for shoppers.
Since Custom Search sits on top of the Google web search platform, we're enabling Rich Snippets for custom search engines too. In fact, Custom Search provides support for richersnippets; you can define your own custom attributes that we'll index and return with your custom search results. In addition to microformats and RDFa, you can also provide custom metadata within your web pages via special markup called page maps. A page map identifies specific attributes that are recognized and preserved by Google at index time, and returned along with search results for presentation.
So, if you're using Custom Search or Site Search on your website, you can now control further how your content appears in search results. You can showcase key information -- such as image thumbnails, summaries, ratings, and prices -- in your result snippets if you provide the appropriate markup on your pages. As in the example shown below, displaying specific attributes can make the snippet more useful for shoppers.
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